Technical SEO services that fix what stops Google from crawling and ranking you
A technical SEO audit finds the crawl, index, speed and markup problems holding pages back. Because we are developers, we do not stop at the report: we fix the code, templates and server settings.
Technical SEO makes a website easy for search engines to crawl, render, index and understand, covering sitemaps, robots rules, canonicals, speed, mobile usability, schema and redirects. Our technical audits and fixes are part of the SEO growth plan, from AED 1,500 ($410 or ₹35,000) a month.
- Developers fix the issues
- Plain-language audit
- Honest about rankings
What is technical SEO?
Technical SEO is the part of search optimisation that deals with how a website is built and served, rather than what it says.
Search engines must find your pages (crawling), process them, including JavaScript (rendering), decide whether to keep them (indexing) and understand what they are about. If any step fails, great content never reaches searchers.
That is why technical SEO comes first in most projects. Our SEO services start here, and every website we build bakes these basics in. If your site is already live, an audit shows where the gaps are.
Two warnings. First, a technically perfect site will not rank without useful content and authority, so technical SEO is a base, not a finish. Second, not every audit finding matters. A good audit ranks issues by impact, so you fix the few things that move results before polishing the rest.
What a technical SEO audit covers
We check each area, rank findings by likely impact and effort, and tell you which ones can wait.
| Area | What we check | Why it matters |
|---|---|---|
| Crawlability | robots.txt rules, internal links, orphan pages, crawl depth, server responses | Google can only index what it can reach |
| Indexation | Indexed against submitted pages, noindex tags, duplicates, thin pages. See Search Console set-up | Pages not in the index cannot rank |
| XML sitemap | Only canonical, indexable URLs, correct lastmod dates, submitted to Search Console | A clean sitemap guides crawling |
| Canonical tags and URLs | Self-referencing canonicals, protocol and www versions, trailing slashes, parameters | Stops duplicates from splitting signals |
| Redirects and status codes | 301 chains and loops, soft 404s, broken links | Preserves link value and wastes less crawl effort |
| Core Web Vitals and speed | Loading, responsiveness and layout stability from real-user data, plus lab tests | Affects user experience and can influence rankings |
| Mobile-first indexing | Mobile content parity, viewport, tap targets, hidden content | Google primarily uses the mobile version of your pages |
| Structured data | Valid schema for your page types, matching visible content | Supports rich results and helps machines read your entities |
| Rendering and JavaScript | Whether key content and links appear in rendered HTML | Content that never renders may never be indexed |
| Security and HTTPS | Valid certificate, mixed content, security headers | Trust signals for users and browsers |
| International setup | hreflang, language and country targeting, currency and URL structure | Shows the right version to the right searcher |
| Logs and crawl behaviour | Server logs for larger sites to see what bots actually fetch | Reveals wasted crawling on low-value URLs |
Our technical SEO checklist for business websites is a free version you can run yourself.
Core Web Vitals and speed
Core Web Vitals are Google's measures of real-world page experience: how fast the main content loads, how quickly the page responds to input and how stable the layout is.
- Loading (LCP): how soon the largest visible element appears. Heavy images and slow servers are the usual causes.
- Responsiveness (INP): how quickly the page reacts to taps and clicks. Large scripts and third-party tags slow it down.
- Visual stability (CLS): whether content jumps while loading. Missing image sizes and late-loading banners cause it.
- What we fix: image formats and sizing, render-blocking code, font loading, caching, script weight and hosting configuration.
Schema markup: which types for which pages
Schema (structured data) labels what a page is about in a format machines read. It must match what visitors can see on the page. Types are defined at schema.org, and eligibility for rich results by Google's documentation.
| Page type | Schema types we use | What it can support |
|---|---|---|
| Home page and about page | Organization, WebSite, ContactPoint | Clear business identity for search and AI systems |
| Service page | Service, Offer, FAQPage where genuine questions exist, BreadcrumbList | Entity clarity, richer snippets |
| Local business page or location page | LocalBusiness (or a specific subtype), PostalAddress, OpeningHoursSpecification, GeoCoordinates | Local result accuracy |
| Blog post or guide | Article or BlogPosting, Person author, BreadcrumbList, FAQPage where suitable | Authorship and article understanding |
| Product page | Product, Offer, AggregateRating only with genuine reviews | Product rich results where eligible |
| Category or listing page | CollectionPage, ItemList, BreadcrumbList | Structure for catalogues |
| How-to or process page | HowTo only where the content truly fits, plus Article | Clear steps for readers |
Google limits which types give visible rich results, and it has reduced FAQ and how-to rich results over time. We still use accurate markup because it helps machines understand pages. Never mark up content that is not on the page.
Specialist technical SEO work
Some situations need more than a routine audit.
JavaScript SEO
Checking that sites built with React, Next.js or similar frameworks render content, links and metadata that Google can read, using server-side or static output where needed.
Site migration SEO
Redesigns, domain changes and platform moves with a redirect map, pre and post-launch checks and Search Console monitoring to protect existing visibility.
International and hreflang
English and Arabic versions, or UAE, US and India variants, with hreflang, canonical and URL structure that does not confuse Google.
E-commerce SEO
Faceted navigation, duplicate parameters, product schema and crawl budget on larger catalogues. See e-commerce development.
Mobile-first fixes
Ensuring the mobile version contains the same content, links and markup as desktop, because Google indexes mobile first.
Hosting and server settings
Caching, compression, HTTPS, redirects and headers set at server level. See infrastructure and hosting.
Technical SEO for multi-country and bilingual sites
A business selling in the UAE, the US and India often needs more than one version of its content.
The usual choices are separate folders for each country or language (for example /ae/, /us/, /in/), subdomains or separate country domains. Each has trade-offs for maintenance and authority. For most small and mid-size businesses, folders on one domain are simpler to manage and build authority together.
Whichever structure is chosen, hreflang tags tell Google which version suits which language and region, and they must be reciprocal. Mistakes are common, so we test them. For Arabic, we also check right-to-left layout, language-specific metadata and that the Arabic and English versions are properly linked.
- Use one canonical per language version, not one canonical for all.
- Keep currency, phone numbers and addresses specific to each country.
- Do not auto-redirect users by IP address in a way that blocks Googlebot from seeing other versions.
How a technical SEO project runs
Crawl and data review
We crawl the site, read Search Console and analytics data, and test speed and rendering.
Prioritised findings
You get a plain-language report that ranks issues by impact and effort.
Fixes
We implement changes in code, templates and server settings, or give your developers precise instructions.
Validation
We re-crawl, submit fixes for validation in Search Console and watch indexing and speed data.
Ongoing monitoring
On monthly plans, regular checks catch new problems from updates, plugins and content changes.
One-off audit or ongoing technical SEO?
| Situation | Best fit | Why |
|---|---|---|
| New site needing verification and indexing | Search Console set-up | A one-time, fixed-price job that gets the site found |
| Small site with a few known problems | Targeted fix project | Scoped and priced as a fixed written quote after a scoping call |
| Established site with traffic that has stalled | SEO growth plan | Audit, fixes and content work month by month, from AED 1,500 |
| Large catalogue or several countries | SEO authority plan | More pages, more markets and more monitoring, from AED 3,000 |
| Redesign or domain change coming | Migration project | Redirects and checks must happen before launch, not after traffic drops |
Technical SEO questions answered
What is a technical SEO audit?
A technical SEO audit is a structured review of how a site is crawled, rendered, indexed and understood. It covers robots rules, sitemaps, canonicals, redirects, speed, mobile usability, schema and international setup. The output is a prioritised list of fixes, ranked by impact so you know what to do first.
How much do technical SEO services cost?
Technical audits and fixes are part of our SEO growth plan, which starts from AED 1,500 a month in the UAE, $410 in the US and ₹35,000 in India. A one-off fix project is quoted after a short scoping call, and you receive it as a fixed written quote.
What is the difference between technical SEO and on-page SEO?
Technical SEO is about the site's infrastructure: crawling, indexing, speed, structured data and server settings. On-page SEO is about the content and elements on each page, such as titles, headings, copy and internal links. Both are needed, and they overlap at areas like schema and canonicals.
Do Core Web Vitals really affect rankings?
Google has said page experience is a ranking consideration, but relevance and content quality usually matter more. Slow pages also lose visitors regardless of rankings. We treat Core Web Vitals as a priority for user experience and a useful tie-breaker, not a trick.
Can you fix SEO problems on a JavaScript website?
Yes. We check whether Google sees your content, links and metadata after rendering, and use server-side rendering or static generation when needed. Our own builds use fast static HTML or Next.js, so we know how these frameworks behave.
How do you protect SEO during a website migration?
We map every old URL to its new equivalent with 301 redirects, keep titles and content that already perform, update the sitemap and internal links, then monitor Search Console after launch. Migrations still carry risk, so we plan them before the new site goes live, not after.
What is hreflang and do I need it?
Hreflang tells Google which language or regional version of a page to show a searcher. You need it if you publish the same content for different languages or countries, for example English and Arabic pages or separate UAE and US versions. Incorrect hreflang can do more harm than none.
How often should a technical SEO audit be done?
Run a full audit at launch, before a redesign and after major changes. Keep light monitoring monthly, because plugins, updates and new content can introduce problems quietly. Larger sites benefit from more frequent checks.
Will fixing technical SEO guarantee higher rankings?
No. It removes barriers and often improves visibility, but rankings also depend on content, links, competition and intent. We report what we fixed and what changed, and we never promise a position.
Do you offer technical SEO in Dubai, the USA and India?
Yes, remotely. Technical SEO is the same everywhere, but we adapt hreflang, country targeting, hosting location and local schema for each market. See our pages for Dubai, the United States and India.
Find out what is holding your site back
Send your website address. We will tell you honestly whether you need an audit, a one-off fix or an ongoing plan, and quote it in writing.